Career development
Presentation making
Explore the roles, routes and apprenticeships that can get you into the industry.
Explore careersCourses, qualifications, MOT training and recognition to help you move up.
Find your next stepTraining, apprenticeships and MOT assessments to keep your team skilled and compliant.
See employer servicesBecome an approved centre and get the support to deliver IMI qualifications.
Partner with usMembership, Professional Registration and a network to support your career.
Why join the IMIThe latest news, research and policy shaping the future of automotive.
Read the latest news
It's very unlikely that people love to present. However, sometimes in your job role you need to! Not everyone has the confidence to present well, but these do's and don't top tips will help you along the way.
Usually your visuals are posters, charts, or even a PowerPoint presentation. Whatever your visuals may be, keep them simple and don’t put too many words on them. The audience isn’t there to read your slides, they are there to listen to you present.
If you ever wondered where you should be looking when presenting, the answer is right in front of you. Don’t just single out one person, but instead try to make eye contact with numerous people throughout the room. If you don’t do this then you aren’t engaging the audience, you are just talking to yourself. This can result in an utter lack of attention from your audience.
It doesn't matter if you are presenting to a corporate crowd or to senior citizens, you need to show some character when presenting. If you don’t do this you’ll probably sound like Agent Smith from the Matrix. Nobody wants to hear him present.
Although you want to educate your audience, you need to make them laugh as well. It keeps the audience alert and they’ll learn more from you than someone who just educates.
People hate it when they get talked at, so don’t do it. You need to interact with your audience and create a conversation. An easy way to do this is to ask them questions as well as letting them ask you questions.
A lot of people present to the audience what they want to hear, instead of what they need to hear. Make sure you tell the truth even if they don’t want to hear it because they will respect you for that and it will make you more human.
If you rehearse your presentation too much it will sound like it (in a bad way). Granted, you need to be prepared enough to know what you are going to talk about but make sure your presentation flows naturally instead of sounding memorised. Usually if you ask experienced speakers what you shouldn't do, they’ll tell you not to rehearse your presentation too much because then it won’t sound natural.
You probably know that you need to show some movement when speaking, but naturally you may forget to do so. Make sure you show some gestures or pace around a bit (not too much) on the stage when speaking. Remember, no one likes watching a stiff. People are more engaged with an animated speaker.
You usually don’t notice when you say “uhm”, “ah”, or any other useless word frequently, but the audience does. It gets quite irritating; so much that some members of the audience will probably count how many times you say these useless words.
If you don’t do something unique compared to all the other presenters the audience has heard, they won’t remember you. You are branding yourself when you speak, so make sure you do something unique and memorable.